The COVID-19 pandemic has revealed how fragile lengthy, complex supply chains can be—and how much society has been riding on their continued smooth functioning. Given that the world is undergoing its second “once-in-a-generation” disruption in 12 years, a reappraisal is in order.
We dive into:
- Ocean and air freight predictions
- Supply chains resilience versus cost-efficiency
- The importance of setting expectations with internal and external stakeholders
- Betting on long term commitments by securing capacity for crucial lanes early on
Dr. Ludwig Hausmann, Partner, McKinsey & Company
Thomas Sørbø, CBDO & Co-Founder, Xeneta
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