Hi [Your friend's name], I hope all is well! I wanted to reach out because I've been working with Xeneta and based on what you've said in some of our previous conversations, I think their platform could be a huge help to you. I use Xeneta throughout the year to perform instant spend analyses, evaluate when is the best time to tender/RFQ, and decide whether to buy on the spot or contract market. I've been impressed with its unmatched market intelligence powered by supply-side data. You can use this personalized link to get in touch with them directly. [insert your personalized link found in your email] I'll let you take it from here and decide if Xeneta's services are a good fit for you, too! Let me know if you have any questions, [Your name]